A fundraising appeal is a request for financial support for a specific cause or organization. It is important to make a strong case for why the cause is important and how the funds will be used, in order to convince potential donors to contribute. Here are three things you should include in your fundraising appeal:
- A compelling story: People are more likely to donate if they feel a personal connection to the cause. Share a story about how the cause has affected someone’s life, or how it has made a difference in the world. This will help potential donors understand the impact their contributions can have.
- A clear call to action: Your fundraising appeal should clearly state what you are asking for and how people can contribute. Make it easy for potential donors to take action by providing clear instructions and multiple options for donating (e.g., online, by phone, by mail).
- A sense of urgency: Create a sense of urgency by highlighting the need for immediate action. Explain why the funds are needed now and how they will be used to make a difference. This can motivate potential donors to contribute right away.
By including these elements in your fundraising appeal, you can increase the chances of success and make a stronger case for why your cause is worth supporting.
If your organization needs technical writing services or are looking to work on a fundraising campaign, book a consultation with The Empowerment Center.